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Topics Covered:

1. Introduction to Marketing

• What is marketing? Evolution from traditional to digital.
• Understanding business goals, target audience, and customer journeys.
• B2B vs. B2C marketing frameworks.

2. Digital Marketing Landscape

• Overview of all digital channels (SEO, SEM, SMM, Email, Content, etc.)
• Role of digital marketing in business growth.
• Case studies of successful Indian and global campaigns

3. Marketing Funnel & Strategy

• Awareness–Consideration–Conversion–Retention
• Setting marketing objectives (SMART goals)
• Basics of marketing analytics

4. Branding & Content Psychology

• Understanding consumer psychology & buyer personas
• How to position your brand online.

5. Website Planning & Development

• Domain, hosting, CMS
• Elements of a high-converting website
• Landing pages, CTAs, and UX basics

6. Practical Tools Introduced

• Google Workspace, Canva, ChatGPT, Notion, Trello

Topics Covered:

1. Content Strategy

• What makes good content?
• Building content pillars, calendars & posting consistency.
• Visual identity and tone maintenance.

2. Copywriting for Social Media

• Writing hooks, captions, ad copies, and CTAs.
• Emotion & storytelling in short formats.
• Psychology of shareable content.

3. Platform Deep-Dive

• Instagram & Facebook: algorithms, reels, stories, community building.
• LinkedIn: personal branding, thought leadership content.
• YouTube: channel setup, SEO, thumbnails, analytics.

4. Community & Influencer Marketing

• Collaboration strategies with micro & nano influencers.
• UGC campaigns & community-driven growth.

5. Organic Growth & Engagement

• Hashtag strategies, trends, and engagement tracking.
• Tools for scheduling & analytics (Meta Business Suite).

Topics Covered:

1. Introduction to Performance Marketing

• Paid vs. organic growth.
• Customer acquisition cost, ROAS, funnel mapping.

2. Facebook & Instagram Ads

• Business Manager setup.
• Audience targeting, interests, and lookalikes.
• Ad types (Traffic, Conversion, Awareness, Leads).
• Creative testing and performance optimization.

3. Google Ads

• Keyword research and campaign planning.
• Search, Display, and YouTube campaigns.
• Writing ad copies that convert.
• Conversion tracking & extensions

4. Landing Pages & Funnel Design

• High-converting landing page principles.
• Retargeting & remarketing strategies.
• Case studies of successful Indian campaigns.

5. Budgeting & Analytics

• How to plan ad budgets.
• Reading metrics: CTR, CPC, CPA, ROAS.
• Using UTM parameters & Google Tag Manager.

Topics Covered:

1. SEO Fundamentals

• How search engines work
• On-page, off-page & technical SEO basics.
• Keyword strategy & competitor analysis.

2. Blogging & Content Optimization

• Writing SEO-friendly blogs.
• Keyword density, meta tags, and interlinking.
• Tools for optimization.

3. Local SEO & Google My Business

• Optimizing local listings for businesses.
• Handling reviews & reputation management.

4. Analytics & Reporting

• Introduction to GA4 & Google Data Studio.
• Traffic sources, audience behavior, conversion goals.
• Monthly reporting & campaign dashboards.

Topics Covered:

1. Freelancing & Personal Branding

• Setting up freelancer profiles (Upwork, Fiverr, LinkedIn).
• Pricing, proposals, and client communication.
• Building a personal brand online as a marketer.

2. Agency Operations

• How agencies pitch, onboard, and manage clients.
• Creating campaign reports & communication decks.
• Time & resource management.

3. Capstone Project (Each student (or small group) chooses a real brand (local or startup) and executes.)

• Brand & competitor audit.
• Full 360° marketing plan.
• 2 active campaigns (organic + paid).
• SEO integration.
• Analytics & final presentation.

4. Internship & Career Preparation

• Resume & LinkedIn optimization for digital roles.
• Interview prep & presentation skills.
• Internship assignments based on interest areas.