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Advanced Digital Marketing Course 2025 Details
New Batch
31 March, 2026
Limited Seats
Duration
80 Hours
40 Classes
Course Fee
₹45,699
₹88,799
9 Months Course
5 Months Live Training
2 + 2 Months Paid Internship and Job
Certificates
10+ Certificates
Assured Placement Support
Our Key Features
Classes by industry experts.
Access to digital marketing course materials.
Doubt clearing and feedback sessions after every class.
Learn how to build your own website.
Supportive and conducive atmosphere.
Connect with like-minded people in your industry.
Practical learning based on implementation.
Guaranteed Internship and Placement Support.
Course Syllabus
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MODULE 1: Fundamentals of Digital Marketing
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Topics Covered:
- Introduction to Digital Marketing & Its Importance.
- Traditional vs. Digital Marketing.
- Digital Marketing Channels Overview.
- Customer Journey & Marketing Funnel.
- Target Audience Identification & Segmentation.
- Branding Basics & Online Positioning.
- Understanding KPIs & Analytics in Marketing.
- Career Opportunities in Digital Marketing.
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MODULE 2: Social Media Marketing (SMM)
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Topics Covered:
- Social Media Strategy Development.
- Facebook, Instagram, YouTube, and Pinterest Marketing.
- Community Building & Engagement Tactics.
- Social Media Algorithms & Analytics.
- Hashtag Strategy & Trend Utilization.
- Social Media Content Calendar Creation.
- Influencer Collaboration & Management.
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MODULE 3: LinkedIn Marketing
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Topics Covered:
- Optimizing LinkedIn Profile & Company Page.
- Content Strategy for Professionals.
- Building a Business Network.
- LinkedIn Ads Overview.
- Using LinkedIn Analytics.
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MODULE 4: Search Engine Optimization (SEO)
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Topics Covered:
- Introduction to SEO & How Search Engines Work.
- Keyword Research & Tools (Google Keyword Planner, SEMrush, Ahrefs).
- On-Page SEO Optimization.
- Off-Page SEO & Link Building Techniques.
- Technical SEO (Sitemaps, Robots.txt, Core Web Vitals).
- Local SEO & Google My Business Optimization.
- SEO Analytics & Reporting.
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MODULE 5: Google Ads & Analytics
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Topics Covered:
- Introduction to Google Ads Ecosystem.
- Search, Display, Video, Shopping & App Campaigns.
- Keyword Match Types & Ad Extensions.
- Bidding Strategies & Budget Optimization.
- Conversion Tracking & A/B Testing.
- Introduction to Google Analytics (GA4).
- Measuring Campaign ROI.
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MODULE 6: Meta Ads (Facebook & Instagram Advertising)
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Topics Covered:
- Introduction to Meta Business Suite.
- Campaign Objectives & Ad Formats.
- Audience Targeting & Custom Audiences.
- Retargeting Strategies.
- Ad Budget & Bid Optimization.
- Understanding Meta Ads Metrics & Insights.
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MODULE 7: Content Writing & Website Development
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Topics Covered:
1. Content Writing
- Importance of Content in Digital Marketing.
- Types of Content (Blogs, Captions, Ad Copy, Articles).
- SEO-Friendly Content Writing.
- Copywriting Techniques & Hooks.
- Content Strategy & Calendar Planning.
2. Website Development
- Introduction to Websites & Hosting.
- Domain & CMS.
- Website Structure & User Experience.
- Designing Landing Pages for Conversions.
- HTML/CSS/Bootstrap/Basic JS Basic Use.
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MODULE 8: Google Analytics (Advanced) & Graphic + Video Editing
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Topics Covered:
1. Google Analytics (Advanced)
- Custom Reports & Dashboards.
- Conversion Paths & Attribution Models.
- Data-Driven Decision Making.
2. Graphic & Video Editing
- Basics of Design Principles.
- Tools: Photoshop, Premiere Pro, After Effects.
- Creating Social Media Creatives, Reels, Full-Length Video.
- Branding Consistency Across Visuals.
Course Certifications
Module Specific Certification
Hubspot Certification
SEMRush Certification
Search Ads Certification
Google My Business Certification
Course Completion Certification
Google Display Ads Certification
Meta Blueprint Certification
Video Ads Certification
Video Ads Certification
Why Choose
Bright Digital Academy
Built by Real Agency Experts
Founded by Gourav Kapoor of SKALY, bringing real campaign experience straight into the classroom.
100% Practical Learning
Learn through live projects, real tools, and hands-on execution — not just theory.
Guaranteed Internship & Placement Support
Every student gets guaranteed internship exposure and complete placement guidance.
Learn the Tools Professionals Use
Master Photoshop, Premiere Pro, WordPress, Meta & Google Ads, SEO, and Analytics — the real agency stack.
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