Master Course

The Digi Master

It's not just about textbooks and lectures; we are about unleashing your inner digital diva.

Why study in Bright Digital Academy?
  • Comprehensive Curriculum
  • Expert Instructors
  • Hands-On Projects
  • Career-Ready Skills

Connect With Us

New Batch

28th November, 2024

Limited Seats

Duration

80+ Hours

40 Classes

Course Fee

₹30,000

₹55,000

5+1 Months Course

15 Days Live Training

1 Months Paid Internship

Certificates

10+ Certificates

Assured Placement Support

Key Features

  • Classes by industry experts.
  • Access to digital marketing course materials.
  • Doubt clearing and feedback sessions after every class.
  • Learn how to build your own website.
  • Supportive and conducive atmosphere.
  • Connect with like-minded people in your industry.
  • Practical learning based on implementation.
  • Guaranteed Internship and Placement Support.

Who is this for?

Students/Freshers

Students in college who want to work in digital marketing.

Professionals

Professionals who wish to move into more promising field of digital marketing as a career.

Agency Owners

Entrepreneurs and agency owners want to expand their brands across a range of digital channels in order to produce leads and revenue.

Coaches

Trainers and coaches who want to increase enrollments and expand their online training businesses.

Homepreneurs

Entrepreneurs at home want to advance their knowledge in digital marketing and create a supplementary revenue stream.

Freelancers

Independent freelancers who want to expand their clientele both domestically and abroad and establish a reliable source of revenue.

Our Faculties

our-faculty

Gourav Kapoor

Digital Marketing Trainer

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our-faculty

Subhankar Bhowmik

Web Development Expert

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our-faculty

Tanvi Beri

Content Expert

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our-faculty

Soumyadeep Majumder

Graphic Design Expert

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our-faculty

Sagnik Halder

Video Editing Expert

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our-faculty

Jyoti Gope

Placement Trainer

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our-faculty

Juhi Jaiswal

Placement Counselor

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Course Curriculum

Main Modules

Digital Leader Mindset

  • Introducing Founder
  • Attitudes of Bright Digital Academy
  • Introduction to Bright Digital Academy Anthem

With the help of our Digital Leader Mindset lesson, uncover the mysteries of learning methodology! You will acquire the abilities and perspective required to succeed as a digital leader in this session. You will gain knowledge about how to manage projects, lead teams, overcome obstacles, and come up with creative solutions. We will go over contemporary tools and approaches for digital leadership, including goal-setting and goal-keeping, empathetic leadership, and data-driven decision-making. By the end of the session, you will be able to apply the idea of digital leadership to your own professional career through interactive exercises and real-world examples.

  • Determine market trends and opportunities.
  • Analyze data and trends to identify possible markets.
  • Gain knowledge about specialized digital marketing techniques.
  • Analyze a niche market's potential based on prevailing trends.
  • Examine rivals in a specialized market.
  • Make content for specialized audiences using a variety of techniques.
  • Determine possible joint ventures and alliances in specialized markets.
  • Create a thorough marketing strategy specifically for a specialized market.
  • Recognize the value of interaction and customer service in a specialized market.

Social Media Management

You will acquire the skills and methods required to succeed as a social media manager from this study on social media management. The principles of social media marketing, the various social media platforms, how to produce quality content, and how to gauge the effectiveness of your campaigns will all be covered. Along with learning how to use analytics to track and improve your campaigns, you will also learn how to develop and oversee a successful social media strategy. You will have the information and abilities necessary to efficiently manage and expand your social media presence at the end of the program.

The key objectives of this module are:

  • Recognize the various social media sites and their applications.
  • Recognize how to create objectives and a social media plan.
  • Gain knowledge of efficient content curation and creation.
  • Show that you know how to gauge and evaluate social media performance.
  • Make use of the insights and data to guide future tactics.
  • Examine social media marketing best practices.
  • Acquire the knowledge to interact and reply to clients on social media.
  • Recognize how to handle a social media catastrophe.
  • Gain the ability to design and oversee social media initiatives.
  • Describe the significance of brand identity and reputation management on social media.

Instagram for Business

The Instagram for Business module will walk you through all the steps involved in establishing, expanding, and making the most of your Instagram account. You'll discover how to make an eye-catching profile and write engaging material for your audience. Learn how to make the most of the platform to interact with your audience and gather insightful information about them. Additionally, you'll discover how to expand your organic reach using Instagram Ads. You will have an effective toolset at the end of this course to assist you in maximizing Instagram's potential for your company.

The key objectives of this module are:

  • Recognize the fundamentals of Instagram and the various commercial applications it offers.
  • Create a productive Instagram account for your company.
  • Gain knowledge about producing top-notch content on Instagram.
  • Recognize how to make posts more algorithm-friendly on Instagram.
  • Discover the fundamentals of Instagram's analytics tools.
  • Learn how to use Instagram Ads Manager and develop successful campaigns by getting familiar with it.
  • When interacting with your Instagram followers, observe recommended practices.
  • Examine the most effective ways to use influencers to expand your Instagram following.
  • Examine strategies for gauging an Instagram campaign's effectiveness.
  • Recognize the possible hazards associated with using Instagram for business.

LinkedIn Marketing

This session will teach you how to develop a successful LinkedIn marketing strategy as well as how to use Linkedin for marketing. You'll discover how to use Linkedin to reach both business and consumer audiences, as well as how to produce content that appeals to your intended audience. We also go over the fundamentals of LinkedIn Ads, how to make a unique profile, how to optimize and track your progress, and how to make a profile stand out. You'll be able to maximize your marketing efforts and take use of Linkedin's possibilities after completing this module.

The key objectives of this module are:

  • Discover how to use LinkedIn's capabilities to expand your professional network.
  • Gain knowledge about LinkedIn profile optimization best practices.
  • Develop your content creation skills to interact with LinkedIn audiences more successfully.
  • Discover the essential components of an effective LinkedIn marketing plan.
  • Recognize how crucial it is to target the appropriate audience while doing LinkedIn campaigns.
  • Discover How to Use LinkedIn's Tools to Assess Marketing Campaign Success.
  • Examine how LinkedIn Ads and Sponsored Content affect your company's objectives.
  • Using Linkedin, describe the consumer path from awareness to purchase.
  • Discover How to Use LinkedIn Insights to Guide Future Marketing Strategies.

Landing Page

Everything you need to know to create landing pages that convert will be covered in the comprehensive landing page design module. You'll discover how to employ essential design components and principles to produce landing pages that are fascinating to read, optimized for conversions, and effective. To make sure your landing pages are effective, you'll also master sophisticated strategies in this lesson like A/B testing, heatmaps, and user testing. You will have the know-how and abilities to design landing pages with great conversion rates for any purpose by the end of the course.

The key objectives of this module are:

  • Learn about the structure and goal of a landing page.
  • Make good use of different design components when making a landing page.
  • Learn how to organize and enhance a landing page.
  • Examine the effects of various landing page designs on consumer interaction.
  • Determine the essential elements of a successful landing page.
  • Utilize marketing methods to boost consumer conversion rates.
  • Recognize how crucial A/B testing is to landing page optimization.
  • Use best practices for user interface (UI) and user experience (UX) on a landing page.
  • Choose and apply best practices for creating, deploying, and maintaining landing pages.
  • Incorporate analytics to monitor and enhance the performance of landing pages.

Automation

Campaign design, consumer segmentation, and marketing automation technologies are just a few of the subjects covered in the automation module. In order to effectively engage customers at every level of the sales funnel, students will learn how to track customer behavior, automate repetitive marketing chores, and design tailored marketing campaigns. The essential components of a high-converting landing page, such as headlines, pictures, calls to action, and form design, will be covered for students. You will be prepared to manage your own campaign with flawless automation execution by the end of this module.

The key objectives of this module are:

  • Recognize the fundamental ideas and concepts of automation.
  • Gain knowledge about the many forms of automation.
  • Determine each stage involved in the automation process.
  • Make use of the automation technology at your disposal.
  • Examine how automation affects various facets of business operations.
  • Describe the significance of workplace automation.
  • Gain the ability to create and execute automated solutions.
  • Analyze how well automation systems are working.
  • Describe the safety factors should be taken into account when automating.
  • Determine the possible dangers that come with automation.

Facebook Ads & Instagram Ads

You will learn how to design, evaluate, and improve your Instagram and Facebook advertisements in this in-depth module to get the most results. The principles of Facebook and Instagram Ads, including account setup, campaign creation, goal definition, and more, will be covered. Additionally, you will learn more about advanced subjects like dynamic advertisements, remarketing, and retargeting. After completing this course, you will have a thorough grasp of Facebook and Instagram Ads and be able to design campaigns that increase brand visibility, sales, and leads.

The key objectives of this module are:

  • Recognize the basics of advertising on Facebook and Instagram.
  • Learn about the different ad formats that are available for Instagram and Facebook ads.
  • Learn about the targeting and optimization choices that are available for Instagram and Facebook advertisements.
  • Discover how to use the Facebook and Instagram Ads Manager to develop and manage ads.
  • Examine Facebook ad performance with analytics and reporting.
  • Recognize the significance of cost optimization and budgeting for Instagram and Facebook advertisements.
  • Make use of several tactics to increase the exposure of your advertising initiatives.
  • Learn how to create compelling copy and images for Facebook and Instagram advertisements.
  • Examine how to use the Ads Library, Audience Insights, and other Facebook capabilities.

Content Writing

Any digital marketer or business owner who wants to have their brand visible on Google must have the ability to write content. You will learn the foundations of effective content writing in this lesson, from topic selection and research to creating attention-grabbing prose and search engine optimization.This session will give you the skills and knowledge you need to succeed as a content writer, no matter what degree of writing experience you now possess.

The key objectives of this module are:

  • Learn the principles of content writing
  • Discover the various kinds of content writing
  • Write compelling material with proper language and style.
  • Gain knowledge of SEO and further digital marketing concepts
  • To produce engaging, educational content, make use of data and research
  • Examine the intended readership and adjust the text as necessary
  • Make material captivating and engaging by utilizing innovative strategies
  • Determine which search engine optimization tactics to use and put them into practice.
  • To efficiently publish content, make use of content management systems
  • Create a portfolio with example content for

Search Engine Optimization

This lesson will teach you how to optimize your website for search engines to boost organic traffic, improve website exposure, and enhance conversions. This extensive module will go over everything, including advanced SEO methods and the fundamentals. You will acquire all the necessary abilities, including link development, technical SEO, keyword research, and content optimization. You'll get knowledge of how search engines operate as well as how to create a successful SEO plan to raise your website's placement in search engine results. Ultimately, you will master the art of managing your personal blog website.

The key objectives of this module are:

  • Learn the principles of SEO and how to apply them to improve the visibility of your website.
  • Acquire the knowledge of researching and analyzing keywords to boost website traffic.
  • Gain knowledge about how to raise your website's search engine ranks and optimize its content.
  • Make use of a variety of instruments and methods for link analysis and link creation.
  • Develop a strategy for using social media to increase website visibility.
  • Identify and implement best practices for creating SEO-friendly websites.
  • Recognize how to monitor and assess website performance using analytics.
  • Examine the significance of mobile optimization from an SEO perspective.
  • Explore the role of content marketing in SEO.
  • Learn how to use SEO for local search optimization.

Search Engine Marketing

For students who are particularly interested in search engine marketing, the search engine marketing module offers a thorough design (SEM). You will gain knowledge about the foundations of SEM and how to use them to develop campaigns that are effective. Researching keywords, optimizing content, and comprehending the fundamentals of PPC and SEO are among the subjects addressed. Additionally, you will learn how to monitor and assess performance to make sure your efforts are successful. You will graduate from this course with a firm grasp of SEM and the abilities needed to design effective campaigns.

The key objectives of this module are:

  • Recognize the basics of Facebook advertising.
  • Learn about the different Facebook ad formats that are available.
  • Gain knowledge about the Facebook ad targeting and optimization choices accessible.
  • Discover how to use Facebook Ads Manager to develop and manage ads.
  • Examine Facebook ad performance with analytics and reporting.
  • Recognize the significance of cost optimization and budgeting for Facebook advertisements.
  • Make use of several tactics to increase the exposure of your advertising initiatives.
  • Gain the ability to create compelling copy and images for Facebook advertisements.
  • Put strategies into place to assess the ROI and success of your Facebook advertising initiatives.
  • Examine how to use the Ads Library, Audience Insights, and other Facebook capabilities.

Email Marketing

The purpose of the email marketing module is to help you learn the fundamentals of email marketing so you can take advantage of its potential to expand your company. Additionally, you will discover the value of having an email list, how to send bulk emails using email marketing automation, and how to write emails that convert. You will gain the skills and information necessary to design effective email campaigns that produce results with this module.

The key objectives of this module are:

  • Why Your Main Marketing Channel Should Be Email
  • To double the size of your list, learn how to use lead magnets
  • Discover How to Launch an Email Marketing Campaign
  • Discover how to configure a tool for email marketing.
  • See how the marketing automation list can be cleaned up
  • Discover how to use the email warm-up strategy.

Copywriting

For those who want to study the fundamentals of copywriting and put them into practice, the Complete Copywriting module is the ideal course. You will discover the fundamentals of persuasion writing, the psychology of customer behavior, and the strategies employed by professional copywriters to produce effective advertising. This course will provide you with the knowledge and abilities required to become an expert copywriter through a mix of video lectures, guided activities, and real-world examples.

The key objectives of this module are:

  • Describe the basic principles of copywriting.
  • Show that you can write copy that will convince readers.
  • Gain knowledge about the intended audience.
  • Make use of several copywriting strategies.
  • Create titles and headlines that are compelling.
  • Apply copywriting to SEO concepts.
  • Create compelling calls to action.
  • Examine how copy affects website traffic.
  • Recognize the copywriting's legal implications.
  • Evaluate and quantify the copy's efficiancy.

Digital Leader Mindset

  • Introducing Founder
  • Attitudes of Bright Digital Academy
  • Introduction to Bright Digital Academy Anthem

With the help of our Digital Leader Mindset lesson, uncover the mysteries of learning methodology! You will acquire the abilities and perspective required to succeed as a digital leader in this session. You will gain knowledge about how to manage projects, lead teams, overcome obstacles, and come up with creative solutions. We will go over contemporary tools and approaches for digital leadership, including goal-setting and goal-keeping, empathetic leadership, and data-driven decision-making. By the end of the session, you will be able to apply the idea of digital leadership to your own professional career through interactive exercises and real-world examples.

  • Determine market trends and opportunities.
  • Analyze data and trends to identify possible markets.
  • Gain knowledge about specialized digital marketing techniques.
  • Analyze a niche market's potential based on prevailing trends.
  • Examine rivals in a specialized market.
  • Make content for specialized audiences using a variety of techniques.
  • Determine possible joint ventures and alliances in specialized markets.
  • Create a thorough marketing strategy specifically for a specialized market.
  • Recognize the value of interaction and customer service in a specialized market.

Social Media Management

You will acquire the skills and methods required to succeed as a social media manager from this study on social media management. The principles of social media marketing, the various social media platforms, how to produce quality content, and how to gauge the effectiveness of your campaigns will all be covered. Along with learning how to use analytics to track and improve your campaigns, you will also learn how to develop and oversee a successful social media strategy. You will have the information and abilities necessary to efficiently manage and expand your social media presence at the end of the program.

The key objectives of this module are:

  • Recognize the various social media sites and their applications.
  • Recognize how to create objectives and a social media plan.
  • Gain knowledge of efficient content curation and creation.
  • Show that you know how to gauge and evaluate social media performance.
  • Make use of the insights and data to guide future tactics.
  • Examine social media marketing best practices.
  • Acquire the knowledge to interact and reply to clients on social media.
  • Recognize how to handle a social media catastrophe.
  • Gain the ability to design and oversee social media initiatives.
  • Describe the significance of brand identity and reputation management on social media.

Instagram for Business

The Instagram for Business module will walk you through all the steps involved in establishing, expanding, and making the most of your Instagram account. You'll discover how to make an eye-catching profile and write engaging material for your audience. Learn how to make the most of the platform to interact with your audience and gather insightful information about them. Additionally, you'll discover how to expand your organic reach using Instagram Ads. You will have an effective toolset at the end of this course to assist you in maximizing Instagram's potential for your company.

The key objectives of this module are:

  • Recognize the fundamentals of Instagram and the various commercial applications it offers.
  • Create a productive Instagram account for your company.
  • Gain knowledge about producing top-notch content on Instagram.
  • Recognize how to make posts more algorithm-friendly on Instagram.
  • Discover the fundamentals of Instagram's analytics tools.
  • Learn how to use Instagram Ads Manager and develop successful campaigns by getting familiar with it.
  • When interacting with your Instagram followers, observe recommended practices.
  • Examine the most effective ways to use influencers to expand your Instagram following.
  • Examine strategies for gauging an Instagram campaign's effectiveness.
  • Recognize the possible hazards associated with using Instagram for business.

LinkedIn Marketing

This session will teach you how to develop a successful LinkedIn marketing strategy as well as how to use Linkedin for marketing. You'll discover how to use Linkedin to reach both business and consumer audiences, as well as how to produce content that appeals to your intended audience. We also go over the fundamentals of LinkedIn Ads, how to make a unique profile, how to optimize and track your progress, and how to make a profile stand out. You'll be able to maximize your marketing efforts and take use of Linkedin's possibilities after completing this module.

The key objectives of this module are:

  • Discover how to use LinkedIn's capabilities to expand your professional network.
  • Gain knowledge about LinkedIn profile optimization best practices.
  • Develop your content creation skills to interact with LinkedIn audiences more successfully.
  • Discover the essential components of an effective LinkedIn marketing plan.
  • Recognize how crucial it is to target the appropriate audience while doing LinkedIn campaigns.
  • Discover How to Use LinkedIn's Tools to Assess Marketing Campaign Success.
  • Examine how LinkedIn Ads and Sponsored Content affect your company's objectives.
  • Using Linkedin, describe the consumer path from awareness to purchase.
  • Discover How to Use LinkedIn Insights to Guide Future Marketing Strategies.

Landing Page

Everything you need to know to create landing pages that convert will be covered in the comprehensive landing page design module. You'll discover how to employ essential design components and principles to produce landing pages that are fascinating to read, optimized for conversions, and effective. To make sure your landing pages are effective, you'll also master sophisticated strategies in this lesson like A/B testing, heatmaps, and user testing. You will have the know-how and abilities to design landing pages with great conversion rates for any purpose by the end of the course.

The key objectives of this module are:

  • Learn about the structure and goal of a landing page.
  • Make good use of different design components when making a landing page.
  • Learn how to organize and enhance a landing page.
  • Examine the effects of various landing page designs on consumer interaction.
  • Determine the essential elements of a successful landing page.
  • Utilize marketing methods to boost consumer conversion rates.
  • Recognize how crucial A/B testing is to landing page optimization.
  • Use best practices for user interface (UI) and user experience (UX) on a landing page.
  • Choose and apply best practices for creating, deploying, and maintaining landing pages.
  • Incorporate analytics to monitor and enhance the performance of landing pages.

Automation

Campaign design, consumer segmentation, and marketing automation technologies are just a few of the subjects covered in the automation module. In order to effectively engage customers at every level of the sales funnel, students will learn how to track customer behavior, automate repetitive marketing chores, and design tailored marketing campaigns. The essential components of a high-converting landing page, such as headlines, pictures, calls to action, and form design, will be covered for students. You will be prepared to manage your own campaign with flawless automation execution by the end of this module.

The key objectives of this module are:

  • Recognize the fundamental ideas and concepts of automation.
  • Gain knowledge about the many forms of automation.
  • Determine each stage involved in the automation process.
  • Make use of the automation technology at your disposal.
  • Examine how automation affects various facets of business operations.
  • Describe the significance of workplace automation.
  • Gain the ability to create and execute automated solutions.
  • Analyze how well automation systems are working.
  • Describe the safety factors should be taken into account when automating.
  • Determine the possible dangers that come with automation.

Facebook Ads & Instagram Ads

You will learn how to design, evaluate, and improve your Instagram and Facebook advertisements in this in-depth module to get the most results. The principles of Facebook and Instagram Ads, including account setup, campaign creation, goal definition, and more, will be covered. Additionally, you will learn more about advanced subjects like dynamic advertisements, remarketing, and retargeting. After completing this course, you will have a thorough grasp of Facebook and Instagram Ads and be able to design campaigns that increase brand visibility, sales, and leads.

The key objectives of this module are:

  • Recognize the basics of advertising on Facebook and Instagram.
  • Learn about the different ad formats that are available for Instagram and Facebook ads.
  • Learn about the targeting and optimization choices that are available for Instagram and Facebook advertisements.
  • Discover how to use the Facebook and Instagram Ads Manager to develop and manage ads.
  • Examine Facebook ad performance with analytics and reporting.
  • Recognize the significance of cost optimization and budgeting for Instagram and Facebook advertisements.
  • Make use of several tactics to increase the exposure of your advertising initiatives.
  • Learn how to create compelling copy and images for Facebook and Instagram advertisements.
  • Examine how to use the Ads Library, Audience Insights, and other Facebook capabilities.

Content Writing

Any digital marketer or business owner who wants to have their brand visible on Google must have the ability to write content. You will learn the foundations of effective content writing in this lesson, from topic selection and research to creating attention-grabbing prose and search engine optimization.This session will give you the skills and knowledge you need to succeed as a content writer, no matter what degree of writing experience you now possess.

The key objectives of this module are:

  • Learn the principles of content writing
  • Discover the various kinds of content writing
  • Write compelling material with proper language and style.
  • Gain knowledge of SEO and further digital marketing concepts
  • To produce engaging, educational content, make use of data and research
  • Examine the intended readership and adjust the text as necessary
  • Make material captivating and engaging by utilizing innovative strategies
  • Determine which search engine optimization tactics to use and put them into practice.
  • To efficiently publish content, make use of content management systems
  • Create a portfolio with example content for

Search Engine Optimization

This lesson will teach you how to optimize your website for search engines to boost organic traffic, improve website exposure, and enhance conversions. This extensive module will go over everything, including advanced SEO methods and the fundamentals. You will acquire all the necessary abilities, including link development, technical SEO, keyword research, and content optimization. You'll get knowledge of how search engines operate as well as how to create a successful SEO plan to raise your website's placement in search engine results. Ultimately, you will master the art of managing your personal blog website.

The key objectives of this module are:

  • Learn the principles of SEO and how to apply them to improve the visibility of your website.
  • Acquire the knowledge of researching and analyzing keywords to boost website traffic.
  • Gain knowledge about how to raise your website's search engine ranks and optimize its content.
  • Make use of a variety of instruments and methods for link analysis and link creation.
  • Develop a strategy for using social media to increase website visibility.
  • Identify and implement best practices for creating SEO-friendly websites.
  • Recognize how to monitor and assess website performance using analytics.
  • Examine the significance of mobile optimization from an SEO perspective.
  • Explore the role of content marketing in SEO.
  • Learn how to use SEO for local search optimization.

Search Engine Marketing

For students who are particularly interested in search engine marketing, the search engine marketing module offers a thorough design (SEM). You will gain knowledge about the foundations of SEM and how to use them to develop campaigns that are effective. Researching keywords, optimizing content, and comprehending the fundamentals of PPC and SEO are among the subjects addressed. Additionally, you will learn how to monitor and assess performance to make sure your efforts are successful. You will graduate from this course with a firm grasp of SEM and the abilities needed to design effective campaigns.

The key objectives of this module are:

  • Recognize the basics of Facebook advertising.
  • Learn about the different Facebook ad formats that are available.
  • Gain knowledge about the Facebook ad targeting and optimization choices accessible.
  • Discover how to use Facebook Ads Manager to develop and manage ads.
  • Examine Facebook ad performance with analytics and reporting.
  • Recognize the significance of cost optimization and budgeting for Facebook advertisements.
  • Make use of several tactics to increase the exposure of your advertising initiatives.
  • Gain the ability to create compelling copy and images for Facebook advertisements.
  • Put strategies into place to assess the ROI and success of your Facebook advertising initiatives.
  • Examine how to use the Ads Library, Audience Insights, and other Facebook capabilities.

Email Marketing

The purpose of the email marketing module is to help you learn the fundamentals of email marketing so you can take advantage of its potential to expand your company. Additionally, you will discover the value of having an email list, how to send bulk emails using email marketing automation, and how to write emails that convert. You will gain the skills and information necessary to design effective email campaigns that produce results with this module.

The key objectives of this module are:

  • Why Your Main Marketing Channel Should Be Email
  • To double the size of your list, learn how to use lead magnets
  • Discover How to Launch an Email Marketing Campaign
  • Discover how to configure a tool for email marketing.
  • See how the marketing automation list can be cleaned up
  • Discover how to use the email warm-up strategy.

Copywriting

For those who want to study the fundamentals of copywriting and put them into practice, the Complete Copywriting module is the ideal course. You will discover the fundamentals of persuasion writing, the psychology of customer behavior, and the strategies employed by professional copywriters to produce effective advertising. This course will provide you with the knowledge and abilities required to become an expert copywriter through a mix of video lectures, guided activities, and real-world examples.

The key objectives of this module are:

  • Describe the basic principles of copywriting.
  • Show that you can write copy that will convince readers.
  • Gain knowledge about the intended audience.
  • Make use of several copywriting strategies.
  • Create titles and headlines that are compelling.
  • Apply copywriting to SEO concepts.
  • Create compelling calls to action.
  • Examine how copy affects website traffic.
  • Recognize the copywriting's legal implications.
  • Evaluate and quantify the copy's efficacy.

Specialisation Modules

Website Building

Website Designing

Module 1:

  • Introduction
  • Software Installation
  • Project File Create

Module 2:

  • Learning HTML & HTML5
  • Introduction to CSS

Module 3:

  • Introduction to Bootstrap framework
  • Responsive Website Design

Module 4:

  • Basics of JavaScript
  • Basics of Jquery & Implementation

Module 5:

  • Complete Project Code along

Module 6:

  • Assignment

Website Development

Module 1:

  • Introduction
  • Software Installation
  • Project File Create
  • Database Create

Module 2:

  • Database Table Create
  • Database Connection
  • Data Insert In Database
  • PHP Syntax
  • Home Work

Module 3:

  • Data Fetch From Database
  • Foreign Key Concept
  • Data Update And Delete From Database
  • Home Work

Module 4:

  • Frontend Database Connection
  • Data Fetch In Website
  • Student Project Submit
  • Project Live In Server

Graphic Designing

Adobe Illustrator

Module 1:

  • Introduction to Graphic Design
  • Elements of Graphic Design
  • Use of Graphic Design
  • Principles of Graphic Design
  • Important tools for Graphic Design

Module 2:

  • Concept of raster/ vector
  • Introduction to Photoshop & Illustrator
  • How to download & install software
  • Overview of Photoshop & Illustrator workspace
  • Working with artboard
  • How to draw shapes & image traces in Illustrator
  • Scaling strokes effects & corner
  • Introduction to the layers of Illustrator

Module 3:

    Effective way to use the advanced path option

  • Ovarage path
  • Outline stroke
  • Offset path
  • Add/remove the anchor point
  • Divide the object below
    • Links
    • Arrange
    • Clipping mask
  • Practice

Module 4:

  • Working with a shape builder and width tool
  • Creating & editing gradients
  • Placing Adobe Photoshop images in Illustrator
  • Working with types, drawing mods, brushes, appearance panels & effect
  • working with perspective
  • Practice

Module 5:

    Logo design for Illustrator

  • Text based
  • Symbol
  • Text + symbol
  • Ornate logotype creation
  • Project
  • Personal branding
  • Business card
  • Practice

Trending Graphics Concepts

    Experimental typography

  • Geometry
  • Pixels

Adobe Photoshop

Module 1:

  • Different tools of Photoshop
  • Basic knowledge of layer & mask
  • Adding & transforming images

Module 2:

  • Smart Objects vs Normal Layers
  • Destructive vs. Non-destructive Duplicate with Alt, Flipping Layers

Module 3:

  • Clone Stamp with Retouching & removing
  • Working with Pen Tool
  • Photo Editing (Image Retouch, Image Enhancement and Manipulation)

Module 4:

  • Logo Design
  • Card Design
  • Banner design
  • Website Banner Design
  • Project

Module 5:

  • Trending design concepts ( brutalist, retro, bento box, maximalist, etc)

Video Editing

Module 1:-Beginner Course

  • Introduction to Video Editing
  • Understanding the basics of video editing
  • Introduction to Premiere Pro interface
  • Importing media files
  • Editing Basics
  • Basic editing tools and functions
  • Cutting, trimming, and arranging clips on the timeline
  • Adding transitions and effects
  • Audio Editing
  • Importing and adjusting audio files
  • Using keyframes for audio volume control
  • Adding music and sound effects
  • Titles and Graphics
  • Creating and customizing text titles
  • Working with graphics and logos
  • Adding lower thirds and captions
  • Color Correction and Grading
  • Understanding color correction vs. color grading
  • Basic color correction tools in Premiere Pro
  • Applying color presets and LUTs
  • Exporting Your Project
  • Choosing the right export settings
  • Exporting for different platforms (YouTube, Vimeo, etc.)
  • Rendering and exporting your final project

Module 2:-Advanced Course

  • Working with multicam footage
  • Advanced timeline management
  • Utilizing keyboard shortcuts for efficient editing

Module 3:-Motion Graphics in After Effects

  • Introduction to After Effects interface
  • Creating and animating text
  • Using shape layers and masks for motion graphics

Module 4:-Visual Effects

  • Introduction to visual effects concepts
  • Adding and customizing effects in After Effects
  • Compositing techniques for realistic effects

Module 5:-Advanced Audio Editing

  • Audio effects and filters
  • Advanced audio mixing techniques
  • Working with audio in After Effects compositions

Module 6:-Advanced Color Correction and Grading

  • Understanding scopes and waveform monitors
  • Advanced color grading techniques
  • Using adjustment layers for non-destructive grading

Module 7:-Exporting and Final Touches

  • Preparing projects for collaboration
  • Using dynamic linking between Premiere Pro and After Effects
  • Final quality checks and delivery methods

Website Designing

Module 1:

  • Introduction
  • Software Installation
  • Project File Create

Module 2:

  • Learning HTML & HTML5
  • Introduction to CSS

Module 3:

  • Introduction to Bootstrap framework
  • Responsive Website Design

Module 4:

  • Basics of JavaScript
  • Basics of Jquery & Implementation

Module 5:

  • Complete Project Code along

Module 6:

  • Assignment

Website Development

Module 1:

  • Introduction
  • Software Installation
  • Project File Create
  • Database Create

Module 2:

  • Database Table Create
  • Database Connection
  • Data Insert In Database
  • PHP Syntax
  • Home Work

Module 3:

  • Data Fetch From Database
  • Foreign Key Concept
  • Data Update And Delete From Database
  • Home Work

Module 4:

  • Frontend Database Connection
  • Data Fetch In Website
  • Student Project Submit
  • Project Live In Server

Adobe Illustrator

Module 1:

  • Introduction to Graphic Design
  • Elements of Graphic Design
  • Use of Graphic Design
  • Principles of Graphic Design
  • Important tools for Graphic Design

Module 2:

  • Concept of raster/ vector
  • Introduction to Photoshop & Illustrator
  • How to download & install software
  • Overview of Photoshop & Illustrator workspace
  • Working with artboard
  • How to draw shapes & image traces in Illustrator
  • Scaling strokes effects & corner
  • Introduction to the layers of Illustrator

Module 3:

    Effective way to use the advanced path option

  • Ovarage path
  • Outline stroke
  • Offset path
  • Add/remove the anchor point
  • Divide the object below
    • Links
    • Arrange
    • Clipping mask
  • Practice

Module 4:

  • Working with a shape builder and width tool
  • Creating & editing gradients
  • Placing Adobe Photoshop images in Illustrator
  • Working with types, drawing mods, brushes, appearance panels & effect
  • working with perspective
  • Practice

Module 5:

    Logo design for Illustrator

  • Text based
  • Symbol
  • Text + symbol
  • Ornate logotype creation
  • Project
  • Personal branding
  • Business card
  • Practice

Trending Graphics Concepts

    Experimental typography

  • Geometry
  • Pixels

Adobe Photoshop

Module 1:

  • Different tools of Photoshop
  • Basic knowledge of layer & mask
  • Adding & transforming images

Module 2:

  • Smart Objects vs Normal Layers
  • Destructive vs. Non-destructive Duplicate with Alt, Flipping Layers

Module 3:

  • Clone Stamp with Retouching & removing
  • Working with Pen Tool
  • Photo Editing (Image Retouch, Image Enhancement and Manipulation)

Module 4:

  • Logo Design
  • Card Design
  • Banner design
  • Website Banner Design
  • Project

Module 5:

  • Trending design concepts ( brutalist, retro, bento box, maximalist, etc)

Video Editing

Module 1:-Beginner Course

  • Introduction to Video Editing
  • Understanding the basics of video editing
  • Introduction to Premiere Pro interface
  • Importing media files
  • Editing Basics
  • Basic editing tools and functions
  • Cutting, trimming, and arranging clips on the timeline
  • Adding transitions and effects
  • Audio Editing
  • Importing and adjusting audio files
  • Using keyframes for audio volume control
  • Adding music and sound effects
  • Titles and Graphics
  • Creating and customizing text titles
  • Working with graphics and logos
  • Adding lower thirds and captions
  • Color Correction and Grading
  • Understanding color correction vs. color grading
  • Basic color correction tools in Premiere Pro
  • Applying color presets and LUTs
  • Exporting Your Project
  • Choosing the right export settings
  • Exporting for different platforms (YouTube, Vimeo, etc.)
  • Rendering and exporting your final project

Module 2:-Advanced Course

  • Working with multicam footage
  • Advanced timeline management
  • Utilizing keyboard shortcuts for efficient editing

Module 3:-Motion Graphics in After Effects

  • Introduction to After Effects interface
  • Creating and animating text
  • Using shape layers and masks for motion graphics

Module 4:-Visual Effects

  • Introduction to visual effects concepts
  • Adding and customizing effects in After Effects
  • Compositing techniques for realistic effects

Module 5:-Advanced Audio Editing

  • Audio effects and filters
  • Advanced audio mixing techniques
  • Working with audio in After Effects compositions

Module 6:-Advanced Color Correction and Grading

  • Understanding scopes and waveform monitors
  • Advanced color grading techniques
  • Using adjustment layers for non-destructive grading

Module 7:-Exporting and Final Touches

  • Preparing projects for collaboration
  • Using dynamic linking between Premiere Pro and After Effects
  • Final quality checks and delivery methods

Other Modules

Mastery of Digital Design

You will acquire Digital Design Mastery in this subject and develop into a proficient digital designer. This subject is specifically made to teach students the fundamental abilities and methods required to produce eye-catching images for digital design projects. Additionally, you will study typography, color theory, and design concepts to guarantee that your designs have a polished, expert appearance. After finishing this module, you will have the self-assurance and abilities needed to produce eye-catching graphics for any kind of design job.

  • An outline of the principles and uses of digital design.
  • Discover how to make use of the newest design software.
  • Gain the abilities necessary to produce excellent digital designs.
  • Recognize the significance of composition, color theory, and typography.
  • Use digital design and sophisticated image editing skills.
  • Utilize branding ideas to produce a unified design.
  • Show that you can do digital illustrations.
  • Recognize the principles of responsive design.
  • Make use of digital video and animation to improve the design.
  • Determine whatever digital platform design best practices are.

Global Freelance

The goal of this lesson on international freelancing is to assist you in beginning freelance work abroad. This lesson will teach you how to effectively promote yourself to clients worldwide, establish a global network, and develop a strong freelance portfolio. Additionally, you will gain knowledge about other cultural customs and how to deal with consumers from other countries. A new universe of opportunity can be yours when you begin freelancing in an international context with the correct strategy and preparation.

The key objectives of this module are:

  • Recognize the foundations of global freelance work.
  • Determine which abilities and services are in demand from foreign independent contractors.
  • Gain experience selling your freelance services to clients abroad.
  • Examine the effects of foreign freelancing on taxes, insurance, and the law.
  • Learn how to interact and work together with clients from around the world using internet tools.
  • Gain the ability to bargain and reach agreements on contracts with foreign customers.

Getting Paid Online

The best reference for anyone looking to start earning money online is The Complete Guide to Earning Money Online. This extensive module, which includes video lectures, downloadable materials, and step-by-step instructions, was produced by our trainer and has more than 20 hours of information. It will provide you with the knowledge and self-assurance you need to begin making money online. We guarantee that by the time the video ends, you will be prepared to jump in and start maximizing the potential of your internet business.

The key objectives of this module are:

  • Find profitable internet income opportunities.
  • Recognize the foundations of web design and development.
  • Learn how to establish and manage an internet presence.
  • Create plans for making money from an internet platform.
  • Recognize the various types of internet marketing.
  • To make a website more visible, use search engine optimization.
  • Examine how digital trends affect the profitability of online sales.
  • Gain knowledge about the various payment models.

Mastery of Digital Design

You will acquire Digital Design Mastery in this subject and develop into a proficient digital designer. This subject is specifically made to teach students the fundamental abilities and methods required to produce eye-catching images for digital design projects. Additionally, you will study typography, color theory, and design concepts to guarantee that your designs have a polished, expert appearance. After finishing this module, you will have the self-assurance and abilities needed to produce eye-catching graphics for any kind of design job.

  • An outline of the principles and uses of digital design.
  • Discover how to make use of the newest design software.
  • Gain the abilities necessary to produce excellent digital designs.
  • Recognize the significance of composition, color theory, and typography.
  • Use digital design and sophisticated image editing skills.
  • Utilize branding ideas to produce a unified design.
  • Show that you can do digital illustrations.
  • Recognize the principles of responsive design.
  • Make use of digital video and animation to improve the design.
  • Determine whatever digital platform design best practices are.

Global Freelance

The goal of this lesson on international freelancing is to assist you in beginning freelance work abroad. This lesson will teach you how to effectively promote yourself to clients worldwide, establish a global network, and develop a strong freelance portfolio. Additionally, you will gain knowledge about other cultural customs and how to deal with consumers from other countries. A new universe of opportunity can be yours when you begin freelancing in an international context with the correct strategy and preparation.

The key objectives of this module are:

  • Recognize the foundations of global freelance work.
  • Determine which abilities and services are in demand from foreign independent contractors.
  • Gain experience selling your freelance services to clients abroad.
  • Examine the effects of foreign freelancing on taxes, insurance, and the law.
  • Learn how to interact and work together with clients from around the world using internet tools.
  • Gain the ability to bargain and reach agreements on contracts with foreign customers.

Getting Paid Online

The best reference for anyone looking to start earning money online is The Complete Guide to Earning Money Online. This extensive module, which includes video lectures, downloadable materials, and step-by-step instructions, was produced by our trainer and has more than 20 hours of information. It will provide you with the knowledge and self-assurance you need to begin making money online. We guarantee that by the time the video ends, you will be prepared to jump in and start maximizing the potential of your internet business.

The key objectives of this module are:

  • Find profitable internet income opportunities.
  • Recognize the foundations of web design and development.
  • Learn how to establish and manage an internet presence.
  • Create plans for making money from an internet platform.
  • Recognize the various types of internet marketing.
  • To make a website more visible, use search engine optimization.
  • Examine how digital trends affect the profitability of online sales.
  • Gain knowledge about the various payment models.

Are You Ready to Build Your Digital Future?

Once you submit the enquiry form with your information, we will contact you with all the information you require to begin your adventure at Bright Digital Academy.
Enroll Now

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